Retail and eCommerce Accountants

Creating value for your business, so you can add value to your customers

We understand how volatile the retail sector is; with rapidly changing consumer trends and a shift in consumer spending habits, retail is one of the most competitive sectors out there. Ecommerce has opened up a world of opportunities but also a world of competition meaning participants need to be able to differentiate themselves and offer consumers a world class customer experience in order to drive success.

A key driver of success in retail and eCommerce is the ability to leverage technology to provide accurate and real time reporting on the key areas of the business including stock management, profitability and margins, conversion rates, average order sizes, repeat purchase rates and sales/shoppers to staff ratio.

In addition to building a versatile technological environment you also need to understand the complexities of importing and exporting, dealing with overseas manufacturers and HR compliance.

To ensure you stay ahead of the game, you need the support of a trusted, dependable and reputable accountancy firm that knows the retail and eCommerce sector like the back of their hands, and will always offer a helping hand whenever you need them the most.

Williamson & Croft can offer you a team of experienced accountants whose dedication to client service is second-to-none. Delving into your demographic and market, we’ll bring new ideas to the table, and ensure your business is always in financial shape.

Contact us today by calling us on 0161 399 0121 or emailing us at to learn all about our services, and just what we can do for you.

“Always have our best interest in mind, providing sound advice to help us grow the business.”

– Scott Sashua,The Couture Club
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Our Services

We can offer strategic advice on everything from stock management, key performance indicators, importing/exporting and growth strategies through to funding requirements, whilst ensuring you are compliant with regulations and legislation.


In addition to our standard accountancy and tax services covering your year-end accounts and tax returns, we can assist in developing a robust internal environment that drives real time reporting for your key performance indicators.

We know that accurate and up-to-date financials are key in this rapidly moving sector and we can help you develop suitable management reporting covering budgets, projections, cash flows and business specific KPI dashboards, providing the information you need to make informed decisions.

eCommerce & Technology

With new payment gateways, back end platforms and technologies that incorporate shopping functionality emerging all of the time, our team of industry experts can advise you on what’s available and what will work for your business.

We work with a vast array of accounting-based and other software so we can help you pick the right solutions for your business.


VAT legislation is complex enough never mind when you need to consider Distance Selling Rules, Import VAT & Duty, EC Sales Lists (ESL) and Intrastat Returns.

Our team of industry experts are well placed to ensure you are compliant with the complex legislation and to assist you in developing the necessary reporting functions.


Payroll is probably the most important internal function to your employees so ensuring that it runs accurately, efficiently and compliantly is key to staff motivation.

Our payroll department can ensure you are compliant with the legislation and increase your efficiency by taking on the burdensome process of running the payroll and dealing with any queries that arise.

As we’ve touched on, the retail and eCommerce sector is fast-paced, volatile with extremely slim margins. These industry traits make the need for a comprehensive audit process essential to business success. If you can give assurances by way of a report to potential investors, buyers or stakeholders that your financial statements have been reviewed by an audit practice that has experience in this industry and they do indeed show the accounts, growth and revenue levels that have been claimed, then you’re one step closer to sustained success and compliance.

Thankfully, our team at Williamson & Croft can give those relevant stakeholders assurances, and more, with our eCommerce and retail audit process. We have years of experience helping businesses with this procedure. Once the process has been complete and our audit partners have finished reviewing your business activities, financial statements and accounts, you’ll have a report that delivers on the relevant audit, tax, commercial, funding and strategic considerations that drive your business.

Our audit service doesn’t end there either, as well as creating your final report, we’ll also offer up advice about how to tweak and streamline your system processes. Most people think audits are all about financial statements and figures but it’s also about looking within departments and wider business activity to determine what internal processes could be improved to further aid growth. We’ll offer tried and tested solutions to common, inefficient business activities which should help increase assurances beyond just figures.

From the moment we begin working with your eCommerce or retail business you’ll quickly realise you’ve made the right decision, whether it’s our 15 years of combined experience in auditing and generating accounting, or our ability to add value to a necessary process, we can help you complete a successful audit. We know the importance of creating a personal connection during the audit process and will take time to understand your business and its practices to ensure you get the most out of the process.

To enquire about our audit service please get in touch with our team at Williamson & Croft by phone on 0161 399 0121 (Manchester), 0151 303 3112 (Liverpool) or reach out to our audit partner at

Why Choose Williamson & Croft

  • Whether you’re an independent retailer, speciality store, part of a chain or operate online, we can provide you with a range of accountancy, advisory and tax-based services that can ensure a better financial future for your business.
  • We can provide you with new ideas that can drive real business growth and take you down avenues you might never have thought of.
  • We know that though the eCommerce and Retail industry is broad, so are the industries that operate within it. Whether you’re a fashion powerhouse or an independent garden centre, we’ll guide you through the challenges and make the opportunities more fruitful.
  • We are easily found in Manchester and Liverpool and it would be great to arrange a meeting to discuss your business and for you to meet the team who will be assisting you.

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Williamson & Croft is a market leading accountancy, advisory and tax firm with particular specialisms in property, construction, retail, digital and creative, technology and professional services.

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