Providing expert accounting and technology solutions to businesses in the Tech, Media & Telecoms sector supporting start up and growth businesses.

What is Advantage?

Advantage is provided by Williamson & Croft LLP, an award winning accountancy and tax practice. Advantage has been established to combine the expertise from Williamson & Croft and industry technology, to provide a seamless accounting and business advisory services.

Committed to delivering a combined approach leveraging technology and industry expertise to ensure three targets are achieved:

Focus – ensuring the right recordkeeping and accounting solutions are in place to ensure you can focus on running your business;

Growth – providing forecasts and projections to allow decisions to be made in order to grow your business and

Review – having timely and accurate historical information to assist decision making and comply with obligations.


  • Recordkeeping software - Ensuring the right solution is utilised for the smooth operating of recordkeeping;
  • Annual financial statements - Preparing historical accounts for compliance with statutory and tax obligations;
  • Monthly management accounts - Producing financial and statistical information;
  • Forecasts and projections - Preparing cash flow forecasting and profit and loss projections;
  • Tax Compliance - Preparing tax returns for companies, partnerships and individuals;
  • Tax Advisory - Ensuring all tax risks and opportunities are identified and act upon such as R&D tax credits;
  • Structuring - The correct legal structuring for operating and protection assets such as IP;
  • Business Management; and
  • StartSmart Knowledge and Information - A series of short concise information sheets to give you the knowledge to make decisions ranging from structure to banking to office space to supplier credit terms. All designed and prepared from experiences of others from your industry or experts.

If you are interested in Advantage, or you would like to enquire more information, our Advantage specialist contact details are below:

0151 303 3112

Advantage is a trading style of Williamson & Croft LLP. A limited liability partnership incorporated and registered in England & Wales under Company Registration Number: OC402211 whose registered office address is at Barnett House, 53 Fountain Street, Manchester, M2 2AN. A list of partners and qualifications are available for inspection at the registered office address.